The German Data Alliance is a cross-company interest group acting as a "clearing house for data": an exchange, information, coordination and standardisation platform between market participants.
The goal is an Open Exchange of Data — equal access to data for all market participants, from the corporation to the mid-sized retailer. What today is available only to the gatekeepers shall be available to everyone who commits to shared standards.
The DDA organises the multilateral, reciprocal exchange of usage and preference data in compliance with data protection law — with clear exchange terms and quality standards. Those who contribute gain access. Those who only want to take stay outside.
Data is only worth as much as its comparability. Together with its participants, the DDA develops the standards by which data is prepared, documented and exchanged — the "DDA standard" as a seal of quality for fair data.
From the interpretation of the Data Act to the debate on data ownership and remuneration models: the DDA pools the interests of its participants and brings them into legislation and public debate — as an educational voice for society, business and policy.
A merger with European sister initiatives is explicitly sought — the data economy does not stop at the border.
The concrete goals and the legal form will be defined jointly during the founding phase — that was the plan in 2018 and holds all the more today. On the table:
Organisationally, the DDA can operate within an existing association or as an independent entity; the founding participants carry the initial funding, after which the alliance is funded by its stakeholders — following the proven model of the FSM (Germany's voluntary multimedia self-regulation body), co-founded by the same initiators.
Those who join the founding phase sit at the table — not in the audience.
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